WORK portfolio

An agile, people-focused marketing professional supporting organizations bring their new visions, and products, to life. See selected projects below.

On the side? A photographer, knitter, and generally a builder. See my ‘PLAY’ portfolio.

My potential employer? Here is a link to my LinkedIn,

Need to contact me? Send me an email.

Audience Insights + Research

Extending customer lifetime value (LTV)

By listening to the customers, the MIT Bootcamps team developed a suite of benefits for ‘graduates’, including: a graduate directory, a graduate ambassador program, and a new advanced entrepreneurship program in order to extend the lifetime value of our learners from foundational programs.

Increased customer LTV by 5% and graduate engagement by over 15%

audience research | social listening | portfolio mangement

2020 MIT Bootcamp graduate from an online program, pitching at the Venture Advancement Program in 2023.

Messaging

Developing messaging for Substance Use Disorder (SUD) Ventures program

MIT Bootcamps received a grant from National Institutes of Health (NIH) and the National Institute of Drug Abuse (NIDA) to develop a program focused on substance use innovation. Tasked with bringing a new Bootcamp to market, we had to develop messaging and positioning based on grant constraints.

Website copy | Copywriting | Content marketing

Product Launch

Pivoting from in-person to online Bootcamps

In 2020, MIT Bootcamps had to take their flagship in-person programs online due to COVID. With unique set of constraints, the team pivoted to launch an online program within 3 months.

Initial launch saw engagement rates of 40% with our audience and online programs saw sustained revenue generated for MIT Open Learning.

Product launch | Go-To-Market | CRM management | Cross-functional collaboration

Sales enablement

Converting applicants to customers

Each MIT Bootcamps applicant goes through a 2 step application process before being reviewed by an admissions team. After being admitted, they have a set timeline to secure their seat via payment. With changes to products due to COVID, we wanted to boost conversion rates from opportunity to customer and implemented sales sequences, additional 1:1 touch points in the funnel, and targeted webinars.

Conversion rates rose by 5% from opportunity to customer.

Sales enablement | Email nurture | Competitive research